Internet Applications in Business

There are a number of strategic uses of the Internet within business. These include:

1. Corporate activities

  • Gathering corporate intelligence
  • Enhancing corporate communications
  • Improving public relations
  • Providing new ways to recruit employees
  • Developing electronic publishing and new information services
  • Achieving cost savings and efficiencies
  • Reducing distribution costs.

2. Market intelligence

  • Monitoring customer discussions and attitudes
  • Monitoring customer-developed websites
  • Monitoring competitor activities
  • Conducting market research.

3. Customer relations

  • Providing product information repositories
  • Providing customer support
  • Obtaining customer feedback
  • Providing directory services.

4. Selling

  • Electronic stores or malls
  • Order taking and providing information on order status
  • Distribution of digital data.

5. Marketing

  • Finding new customers
  • Educating customers
  • Building credibility with potential customers
  • Building goodwill
  • Improving brand loyalty
  • Encouraging brand trial
  • Building customer loyalty: membership programs
  • Building customer loyalty: ongoing communications
  • Building a mailing list.